Nike X My Hero Academia collaboration concept. Started in 2016, My Hero Academia tells the story of a young boy named Deku and his quest to become the number one hero in the world. The aesthetic that I created tries to merge the unique universe that the anime creates with the genre bending aesthetic of Nike. It utilizes a few of the iconic main characters in conjunction with Nike Air Maxs. The layout of the design was inspiried by computer layout technology, envisioning a program that displays a hero and the technology
they wear.