Ezra Lee


Ezra Lee is a graphic designer and writer based out of New York City. He is a graduate from the School of Visual Arts MFA Design program and is a proud pomeranian lover.

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Ezra Lee


Ezra Lee is a graphic designer and writer based out of New York City. He is a graduate from the School of Visual Arts MFA Design program and is a proud pomeranian lover. He is the Associate Visual Designer for Wirecutter at the New York Times.


Point of View/Café Momento

For the Love of Design

SVA MFA Design Campaign

Lettuce

JP3

Abolish the College
Wag & Bone
Heaven
Role Model

Etc.



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Point of View and Café Momento

In 2020, The Gifted Group, a retail and hospitality company based in Fort Worth, Texas, launched a new project—a bookstore and café tailored for artists and designers in Fort Worth called Point of View and Café Momento. At the project's onset, the company enlisted help to brand the establishment and infuse it with a unique design language to appeal to the local artistic community. The initial focus was on designing the bookstore to help guide the branding of the café for a harmonious overall feel. Drawing inspiration from various sources like publishers, art, and design influences, we created a branding system using grid lines, and typography to crate an inspiring and literary vibe. Cafe Momento, an extension of Point of View, adopted some branding elements while incorporating its own twist, featuring the same typeface with hand-drawn illustrations for a welcoming yet sophisticated feel. Both venues, Point of View and Café Momento, are now housed at PS 1200 in Fort Worth, Texas.

The Team:
Point of View
Café Momento

Creative Team:
Esther Miller
Jeanette Ramirez


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October 2021



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